Texas-based Sprinkles Cupcakes has filed suit against a Fairfield, CT-based store called Pink Sprinkles on grounds that customers will confuse the names of the two gourmet dessert outfits. Sprinkles owner Candace Nelson of Cupcake Wars fame, whose shop in University Park is notorious for its $3.50 cupcakes, said it's not about "competition, it's just about our name." [Boston.com]
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