McKinney's Cavalli Pizza says Yelp wanted them to buy ads, or else they'd keep taking down 5-star reviews, reports SideDish. On their Facebook page, Cavalli says Yelp told them the problem would "get better" if the pizza place bought advertisements. Related juiciness: a SideDish commenter says Maple & Motor's Jack Perkins was kicked off Yelp for harassing negative reviewers. [SideDish]
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