The Heart Attack Grill keeps expanding its waistline--the West End breastaurant operated out of Arizona before setting up shop downtown--and it looks like owner Jon Basso's already setting his sights on a new locale: Las Vegas. The fire of public disdain burns pretty hard for Basso and his unabashed take on unhealthy eating, so the City of Sin might be just the place to set up a new shop. He tells the Las Vegas Review-Journal today that his Vegas location will help people eat healthier:
He previously owned gyms, diet centers and personal training studios, he said, and he insists -- with a straight face -- that his restaurant is an extension of those nutrition-conscious days and that he helps people learn to eat better. That would mean, however, that his customers wouldn't come back.
"Exactly," he said. "But I'm confident enough that there are enough people in this world that if I can save 10 to 20 people a day and take those 10 to 20 people a day out of my customer pool ... then I'll still have tons of customers to last me for the rest of my life."
Basso also throws in a spoonful of fat-shaming (on letting 350-pound-plus folks eat for free: "We're singling them out. ... That's the X factor they need to get themselves on a diet of some sort") and general assbaggery ("And the more I tell people to stay away, the more they love it and just want to pile through the doors").
· Owner of Heart Attack Grill Insists He Helps People Eat Better [LV Review-Journal]
· Heart Attack Grill Opens To Protest [WFAA]