Yesterday the sad news broke that beloved indie coffee shop The Pearl Cup would be vacating its original Henderson Avenue location (and Austin export Houndstooth Coffee would be moving in).
Today, The Pearl Cup has issued a press release explaining the reason behind the move. Below, an excerpt from the release:
It's a sad day when you have to announce the closing of your first coffee shop location. We opened Pearl Cup Coffee when Henderson Avenue didn't have much to offer other than a handful of bars. We had a hand in building the Dallas coffee culture to what it is today, and we are quite proud of that feat, but the incredibly high rents are simply not sustainable for a true coffee shop. Opening on Henderson Avenue was a strategic move that we hoped would allow us to grow as the street gained in popularity.
Throughout it all we haven't been interested in being something that we aren't. Our vision was not a restaurant with coffee, or a bar with coffee. Simply wanting to serve great coffee in a welcoming environment has always been our top priority. We are very disappointed that we were unsuccessful at negotiating an affordable rent structure and that we will no longer be a part of this neighborhood.
In the meantime, three other Pearl Cup outposts remain open: One in Richardson and two mini-locations in the Arts District near Winspear Opera House and downtown on St. Paul Street.
[Photo: Pearl Cup Coffee/Facebook]