A certain Mexican beer brand is getting all guerilla with their marketing tactics: Heineken-owned Indio has emblazoned their logo on downtown sidewalks via reverse graffiti, "a process where you etch an image into cement by pressure-washing a stencil cut-out." Teresa Gubbins speculates on the legality of the artwork, noting that despite the lack of paint, "officially, it still falls under the city's definition of graffiti." [CultureMap Dallas]
Filed under:
