What happens when you consistently eat at Cane Rosso five days a week, sometimes twice a day? If you're one lucky and devoted customer, owner Jay Jerrier awards you a "PILF Platinumest" card that entitles you to benefits like half-off food for life, "unlimited high-fives" from Jerrier, no wait times, and the enviable position of "guardian of unicorn tears." (If you don't know what PILF means, probably better not to ask.) [Eaterwire]
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