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Of Course Gwyneth Paltrow's Goop Pop-Up Serves Vegan Avocado Toast

The "lifestyle guru" is hosting a pop-up in swanky Highland Park Village.

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Prepare to be Gooped.
Prepare to be Gooped.
Goop / Serge Rocco for

Just in time for the holidays, cookbook author/Martha Stewart nemesis/ex-Coldplay wife/sometimes actress Gwyneth Paltrow is preparing to bless Dallas with a month-long pop-up of her hoity-toity lifestyle brand known as Goop. The bougie pop-up will be hosted in an equally bougie location: Highland Park Village. Besides the pop-up shop where Park Cities ladies can drop coin on Gwynnie-approved clothing and home goods, coffee shop/juice bar Number One will also be serving a Goop-inspired menu right next door. Menu items are drawn from Paltrow's recent cookbook, It's All Good, which preaches a semi-ridiculous diet that excludes such no-no foods as "deepwater fish," red meat, bell peppers, and potatoes.

What you will find on the Goop menu: avocado toast with vegenaise (that's vegan mayo, for the uninitiated), an avocado-cacao-hemp seed smoothie, and a "Middle Eastern" turkey burger served on a gluten-free bun or (gasp) regular old brioche — you know, for cheat days.

The Goop pop-up — or, as it's officially being referred to, the "goop pop" — launches Monday, November 17 at 3 Highland Park Village and will run Monday through Saturday from 10 a.m.-6 p.m. and Sunday noon-5 p.m. through December 14. The corresponding Goop menu will be served next door at Number One for the duration, so get your Lululemon-clad ass in there and have some avocado toast.

Number One

1 Highland Park Vlg, Dallas, TX 75205 (214) 520-0101 Visit Website