Restaurateur and red meat enthusiast Dee Lincoln is making some major changes to her brand. Firstly, she'll shutter Uptown's Dee Lincoln Steak & Burger Bar; March 28 will be its last dinner service. Second, she's abandoning previous plans to open a Dee Lincoln Steak Bar at the swanky Shops at Highland Park.
Instead, says a press release, she'll focus her efforts on opening an "upscale prime steakhouse" at Fort Worth's Museum Place — a location that was originally intended to be an additional location of Dee Lincoln Steak Bar. "My past successes prove that I should return to my roots and do what I do best," the release quotes her as saying. (Lincoln is the co-founder of the iconic Del Frisco's Double Eagle Steakhouse.)
The Plano location of Dee Lincoln Steak Bar will remain unaffected, as the concept seems to have found favor with well-heeled West Planoites. It originally opened as a second Steak & Burger Bar outpost, but the burger component was chopped soon after and a greater emphasis placed on the pricier steaks and seafood.
In a 2013 Dallas Observer review of the soon-to-shutter Uptown restaurant, Scott Reitz dismissed the pricey burgers as "merely good" but praised the steaks and classic accompaniments like a wedge salad and fries, concluding that "Dee Lincoln, in other words, does best what she's done all along" — a notion that Lincoln herself now seems to be echoing.