If you live in South Dallas or any of the adjacent suburbs, you’ve probably heard of Black Jack Pizza. Open for more than 20 years, the restaurant is a staple for the neighborhood, serving up pizza and burgers to dedicated regulars. Now, though, South Dallas’ favorite pizza spot is being forced to find a new name.
According to WFAA, Black Jack Pizza was recently served with a cease-and-desist letter by a Denver-based chain with the same name, forcing them to remove all references to the name at their restaurant or face a lawsuit. Owner Terry Jones, who founded the chain in 1990, told WFAA that his family will not challenge the suit.
They do, however, plan to get creative. Starting this week, the restaurant formerly known as Black Jack Pizza will host a re-naming contest where customers can submit their choices for the chain’s new name. Whoever comes up with the winning name will win a year’s supply of free pizza.
Fox 4 reports that any of the finalists for Black Jack Pizza’s new name will be vetted by the University of North Texas at Dallas law students for any other potential legal conflicts. In the meantime, Jones will continue to serve pizza to his loyal customers.