It’s been said that the road to hell is paved with good intentions. Which is likely what happened when Uber Eats decided to get ambitious and deliver one of Dallas’ most popular dishes via drone. Which seems like a great idea in theory, but the execution didn’t quite work out the way they’d planned.
This morning, UberEats announced that it would deliver brisket sandwiches and mac & cheese from Deep Ellum's Pecan Lodge to 300 lucky, quick-fingered users. Those diners would also have access to a party on Thursday night that would feature free Uber rides to the event and (of course) more Pecan Lodge barbecue.
Unfortunately, Uber Eats seriously underestimated the demand for the drone-delivered smoked meats, which exceeded both the amount of food they’d ordered from Pecan Lodge and the number of drivers needed to deliver it. Users who were unable to place an order took to social media to fire off tweets at the beloved barbecue joint.
@Uber_DFW @UberEATS @PecanLodge After waiting 30mins, I received this. Why start campaign if you cant produce pic.twitter.com/k9kYf52BvQ— Bennie King (@KingBennieking5) July 20, 2016
@Uber_DFW @PecanLodge @UberEATS Get ready to eat??? More like Get ready to STARVE #30minutes #MakeItRight pic.twitter.com/TgCYVopxiV— J. Ross DeVault (@JRossDeVault) July 20, 2016
The restaurant quickly responded by demanding an apology from UberEats:
We demand a formal apology from Uber_DFW UberEATS to our customers with your EPIC FAIL publicity stunt. Shame on us for being so foolish.— Pecan Lodge (@PecanLodge) July 20, 2016
As of one hour ago, Uber DFW’s Twitter account still claimed that orders were available, but has not yet addressed the issues experienced by users.
Hungry for your @PecanLodge BBQ lunch? Demand is sky high right now, but there are still orders available. We appreciate your patience!— Uber_DFW (@Uber_DFW) July 20, 2016
Did you get a Pecan Lodge sandwich or just give up? Share your experience in the comments.