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H-E-B Plots Its North Texas Invasion [UPDATED]

The legendary Texas grocer looks north

HEB
There’s a new grocer in town
H-E-B/Facebook

North Texas fans of legendary San Antonio-based grocery chain H-E-B may have something to get pretty excited about. Over the next several months, the chain could be bringing as many as six of its storied flagship grocery stores to DFW.

According to the Dallas Morning News, H-E-B has acquired six former Sun Fresh Markets in Dallas, McKinney, and Grapevine. The company has long had a footprint in DFW thanks to its ritzy Central Market chain, but these locations could be home to DFW’s first legit H-E-B stores.

"At this time, Central Market continues to be the primary format for the Dallas-Fort Worth," a spokesman told the Morning News. "We are currently evaluating the feasibility of each site to determine the most effective use of the properties."

The markets purchased by H-E-B will close over the next few weeks, and will likely be shuttered for the next “several months” as the company decides whether or not to reopen them as Central Market stores, or, more excitingly, actual H-E-Bs.

Here’s hoping they’re serious about bringing those Texas-shaped tortilla chips to DFW.

UPDATE: Per a statement from H-E-B, the chain has no plans to expand into the Dallas market. The six purchased markets will be “evaluated” to determine whether or not they will make for appropriate Central Market locations, or could be sold. Womp womp.

Here comes H-E-B: San Antonio-based grocer buys six D-FW sites [Dallas Morning News]

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