In his first major endorsement deal, Dallas Cowboys defensive end Vidaunte “Taco” Charlton has signed on to endorse Big Red, the state’s favorite overly sugary, bright red soda.
Charlton, who was chosen by the Dallas Cowboys in the first round of the 2017 NFL Draft, is Big Red’s newest brand ambassador, according to a press release. As part of the promotion, Charlton will appear on Big Red soda displays across Texas, strategically placed in Cowboys strongholds.
Reportedly, Charlton has also been approached by a number of taco-adjacent brands and companies interested in his endorsement since signing with the Cowboys, but he hasn’t chosen a taco allegiance just yet. When the pick was announced, though, Fuzzy’s Tacos offered the rookie defensive end a lifetime supply of the tortilla-wrapped staple. It’s unclear whether or not Charlton took the chain up on their offer.
Presumably, this deal also includes an ever-flowing supply of Big Red.