The Impossible Burger Is Selling Like Hotcakes In Dallas

Last week, Hopdoddy Burger Bar brought Impossible Foods’ meatless, bleeding Impossible Burger to Dallas-Fort Worth, and it appears as if plenty of people are seriously curious about this entirely vegan patty.

A representative for Hopdoddy tells Eater that all three Dallas locations of the Austin-based chain have sold out of the burger since it made its debut. On Sunday, outposts in Addison and Preston Center were completely sold out of the burger, and the McKinney Avenue location was completely out on Tuesday until a new shipment of the Impossible patties arrived. Similar sell-outs were also seen at multiple locations in Austin.

In total, more than 700 burgers have been sold in Dallas alone. That number probably pales in comparison to the number of actual beef burgers consumed in the city across that period of time, but it is likely being considered a success by the chain, especially in a meat-obsessed place like Dallas.

Hopdoddy has not announced whether or not the Impossible Burger is a permanent addition to its menu, but if it keeps flying off the grill, expect this meatless wonder to stick around for a while.

• Meatless Bleeding Burger Arrives at Hopdoddy Burger Bar [EDFW]