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Over-the-Top Candy Shop Will Soon Shower Victory Park in Sugar

Giant boxes of Nerds, two-pound gummy bears, and more await

Amy McCarthy is a reporter at, focusing on pop culture, policy and labor, and only the weirdest online trends.

A new candy shop slinging Saturday Night Live-inspired candies, giant boxes of Nerds, and more over-the-top sweets will soon debut at Victory Park.

It’Sugar, allegedly the “largest specialty candy retailer in the world,” will open its doors at 2401 Victory Park Lane later this month, according to a press release. Founded in 2006, It’Sugar operates more than 100 locations across the United States, including outposts in Los Angeles, Miami, New York, and Chicago. In Dallas, the shop will occupy 3,000 sugar-coated square feet, slinging its own candy options and SNL-inspired treats like Pete’s Schweddy Balls (malted milk balls with sea salt) and penis-shaped candies that are a nod to the show’s infamous “Dick in a Box” skit.

In addition to the candy on offer, like all-marshmallow boxes of cereal, gummy pizza, and two-pound Rice Krispies Treats, the shop will also open its first ice cream counter in Dallas. It’s unclear whether or not It’Sugar will serve its own ice creams or frozen treats from another purveyor, but it’s likely that the ice cream on offer can be topped with a dizzying variety of candies.

It’Sugar arrives at Victory Park on April 20. The shop will be open Monday through Thursday from 10 a.m. to 10 p.m., Friday and Saturday from 10 a.m. to 11 p.m., and Sunday from 12 p.m. to 8 p.m.