Le Macaron plans to import more of its sweet, circular treats to Dallas, with newly announced plans to debut at least 10 mobile kiosks over the next five years.
Le Macaron already has five locations sprinkled across Texas, including two in Dallas and a new flag in San Antonio. Statewide growth plans call for opening 40 locations total.
The to-be-announced new locations will largely be made up of its new mobile kiosks, catering to “on-the-go consumers at malls, airports, sporting events, and festivals,” per a rep. Le Macaron spotted a big opportunity in Dallas due to its high concentration of malls, stadiums, festivals, and tourist hubs.
The brand, founded a decade ago by mother-daughter duo Rosalie and Audrey Guillem, was designed to bring a taste of France to the U.S. Franchises got rolling in 2012, and its nationwide footprint is currently heaviest across across Florida and Southern California.
Its core offerings of colorful gluten- and preservative-free cookies come in 20 flavors. The menu is also filled out with pastries (eclairs, pies, cakes and croissants), as well as chocolates and drinks like soda, coffee, and tea.
Le Macaron also offers French gelato, a product that used to be imported from France, but as of this year, is now also being made from scratch out of the brand’s Sarasota, Florida headquarters. Look for macaron ice cream sandwiches and a new Red Velvet-flavored macaron. There’s also custom cakes, macaron towers and party boxes available for catering.
Le Macaron’s huge area expansion plans are proof the city’s macaron craze is apparently not slowing; Eater Dallas crowned the fussy French cookie as the patisserie du jour back in 2015.