Following the wild success of spiked seltzers like White Claw and Bon & Viv, Dallas’s own Deep Ellum Brewing Company is getting in on the fizzy, boozy trend.
The newest addition to DEBC’s line-up is Blind Lemon, a spiked seltzer that’s brewed with sugar cane (like White Claw and other hard seltzers) and flavored with lemon. Music-obsessed Dallasites might recognize that the brew is named for iconic bluesman “Blind Lemon” Jefferson, also known as the “father of Texas blues,” who got his start in Deep Ellum.
In keeping with the brewery’s longstanding, in-your-face marketing strategy, Blind Lemon’s tagline is “hard seltzer that doesn’t suck,” which is a pretty obvious shot fired in the direction of White Claw and other popular spiked seltzers, which have been derided by beverage snobs while Americans drink the fizzy beverages by the case, their obsession causing a nationwide seltzer shortage.
As its name might indicate, the “crushable” beverage is flavored with lemon and boasts a 5% alcohol content, similar to White Claw and other popular seltzers. The seltzer debuted in the brewery’s taproom last month, and is now available for retail purchase at beer stores and bars across the state of Texas.