Outrageous Vegas-based chain Sugar Factory American Brasserie will kick open the doors to its first Texas location on Friday, November 5, with the opening of an outpost at 1900 Cedar Springs Road in Uptown. The restaurant is known for two things: an obsession with over-the-top sweets designed to rack up Instagram likes, and a penchant for attracting reality stars for photo ops.
Sugar Factory Dallas will feature a 200-seat dining room and outdoor dining with fire pits. A private room can accommodate up to 66 diners, while there are 20 barstool seats and 40 high-top tables in the bar area. The entire space is meant for selfies, thanks to flower-covered walls and ceiling and a floor-to-ceiling candy wall in the retail store offering 50 different types of candy for sale.
The dishes are just as wild as the decor: it’s the type of place where the pancakes in a “Strawberry Cheesecake Overload Pancake Stack” are stacked high enough that there’s enough room to balance a strawberry shortcake ice cream bar on top. Intense desserts include “Sugar Factory’s Insane Milkshakes” served in chocolate-covered mugs, or the King Kong Sundae, a behemoth with 24 scoops of ice cream (enough for 12 people) all covered with sprinkles, gummy bears, caramel sauce, fudge sauce, giant whirly pops, and sparklers.
Savory dishes are just as fanciful: popular items include a “Flaming Hot Cheetos Burger,” which is served on a brioche bun coated with Flaming Hot Cheetos dust. On the drinks list, “smoking cocktail goblets” are another Sugar Factory signature. These gigantic 60-oz drinks with dry ice are named after celebrities, like Brody Jenner’s Mamitas Seltzer or Snoop Dogg’s Tropical Fruit Punch, and cost $39 each.
Speaking of celebs, D-list and otherwise, Sugar Factory Dallas will host two celebrity events in November that are open to the public. First off, actor/musician/TV personality Nick Cannon will christen the restaurant with a DJ set at 9 p.m. on November 5, the opening date. Then on November 13, “Jersey Shore” star Pauly D will make an appearance in Dallas in his official capacity as “SugarFactory’s official DJ.” Pauly’s DJ set is scheduled for 9 p.m. at Sugar Factory Dallas on Saturday, November 13.