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Beloved Deep Ellum Pizza Purveyor Serious Pizza Makes a Comeback

Plus: new vegan eats in Uptown, late-night cookie delivery, and more Dallas restaurant openings to know

a row of pizzas on a warming line
Serious Pizza is finally reopening after a massive remodel.
Serious Pizza

Dallas is home to literally hundreds of restaurants, and even in the midst of a pandemic, new spots are popping up constantly. It’s tough to keep up with every single new eatery that’s debuted in recent weeks, but here are five brand new openings to know about right now.

Serious Pizza
At long last, Deep Ellum dive Serious Pizza, known for its massive pies and tiny dining room, is finally set to reopen this Friday, February 26. The pizza shop, at 2807 Elm Street, originally closed in early 2020, before the pandemic began, and has remained closed ever since, as Milkshake Concepts, who also own Stirr, Citizen and Vidorra, took over the space and undertook a renovation.

The revamped restaurant, which is popular with late-night Deep Ellum bar-goers, will include 150 additional seats, an expanded drinks and “extras menu” including a huge appetizer sampler platter, and a floating DJ booth. The restaurant’s famously giant 30” New York-style pizzas remain.

Milkshake is also planning to launch delivery service from Serious Pizza soon, and a second location for the pizzeria in Fort Worth is also in the works. Serious Pizza’s hours are 11 a.m. to midnight Sunday through Wednesday, 11 a.m. to 3 a.m. Thursday through Saturday.

Other recent openings include:

Marugame Udon
This popular Japanese restaurant, known for its extra-bouncy hand-pulled udon noodles, opened its first Dallas location, in Old Town Village at 5500 Greenville Avenue, on January 19. In addition to brothy noodles, the restaurant also serves up Spam and cheese katsu sandos, milk bread sandwiches topped with egg salad, and char-grilled robata dishes like barbecued pork belly with vegetables.
Marugame Udon, 5500 Greenville Avenue

Golden Boy Coffee
Local coffee purveyor Golden Boy opened its third location at the The Boardwalk at Granite Park, a mixed-use development in Plano, on February 8. The shop roasts all of its beans in-house, and makes its own syrups from scratch. It also offers cocktails and homemade pastries.
Golden Boy Coffee, 5880 TX-121 Suite 102A, Plano

Insomnia Cookies
This Pennsylviania-born late-night munchie destination opened its first Dallas location in Deep Ellum on February 15. The sweets shop offer cookies, ice cream, and other treats, all available for delivery, until 1 a.m. on weeknights, and 3 a.m. on the weekends. A second location is set to open in Victory Park in March.
Insomnia Cookies, 2656 Main Street in Deep Ellum

Belse Plant Cuisine
Belse, at 1910 Pacific Avenue, is a plant-based restaurant founded by the owners of Little Pine, a popular Los Angeles restaurant launched in 2015 in part by noted vegan and electronic musician Moby. Vegan dishes at Belse include watermelon “ahi” rolls, a grilled cheese sandwich made with nut cheese and served with tomato-basil soup, and black bean pupusas. It opened in early February.
Belse, at 1910 Pacific Avenue

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