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A Buzzy New All-Day Dining Destination Debuts in Deep Ellum This Week

At the Sporting Club and Blum, find club vibes and cocktails all day long

Amy McCarthy is a staff writer at, focusing on pop culture, policy and labor, and only the weirdest online trends.

The Sporting Club and Blum, two new restaurants from Houston-based hospitality company SoClutch Group, will debut this week in Deep Ellum.

Both eateries will share a sprawling 22,000 square foot space at 2516 Florence Street, with distinctly different vibes. Described as a “Vegas-style day and night club,” Blum (pronounced “bloom”) will serve Italian and Southern cuisine and club vibes, complete with a DJ. Sister spot the Sporting Club will boast a sports bar feel, with tons of TVs for watching sports games and a sprawling outdoor space with plenty of seating and games like ping-pong and cornhole. A lounge area in between the two spaces will be home to a collection of vintage arcade games.

Expect tons of creative cocktails at Blum, ranging from the bar’s namesake cocktail that’s mixed with Nolet’s gin, hibiscus tea, rose, and cardamom, to the potent Mexican Coffee shot, which blends tequila with Jagermeister Cold Brew liqueur and Rumchata. The Sporting Club will boast a menu of frozen cocktails, including peach blossom frosé and a Kentucky mule spiked with Jim Beam Peach. A lengthy list of wine and beer will also be on offer.

As far as the food is concerned, the restaurants will share a dinner menu. Diners can expect dishes like barbecue chicken pizza, herb-crusted filet mignon, and Chilean sea bass with arrabbiata sauce along with sides like truffle mac and cheese, charred broccolini, and a flight of fries served with various dipping sauces. Expect this duo of restaurants to become a buzzy weekend brunch destination, too, with breakfast tacos, bagels laden with lox, and fried chicken biscuits on the menu.

Blum and the Sporting Club are set to kick open the doors at 9 p.m. on April 15. After that, the venues will be open from 11 a.m to 2 p.m. daily.